Welcome to CBD ELSE. CBD ELSE is an online electronic commerce platform dedicated to the sale of CBD hemp products sold exclusively by the ELSE brand.

CBD ELSE respects your privacy and is committed to protecting your personal data. This privacy notice will inform you about how we process your personal data when you visit our platform (regardless of where you visit it) and will inform you about your privacy rights and how law protects you.

  1. Important information

Purpose of this Privacy Notice

The purpose of this privacy notice is to inform you about how CBD ELSE collects and processes your personal data through your use of this platform, including data that you may provide through this platform when you subscribe to our newsletter, purchase a product or service or enter a competition.

This Platform is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy or fair dealing notice that we may provide on specific occasions when we collect or process personal data about you, so that you are fully aware of how and why we use your data. This privacy notice supplements the other notices and is not intended to replace them.

Data controller

Brand ELSE is the controller and responsible for your personal data (collectively referred to as "CBD ELSE", "we", "us" or "our" in this Privacy Notice).

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing matters relating to this Privacy Notice. If you have any questions about this Privacy Notice, including any request to exercise your legal rights, please contact us using the contact details below.

Contact Information.

Our full contact information is :

Email address:

It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal information changes during the course of your relationship with us.

Third Party Plug-ins, Widgets and Links Our Platform may include third party social media features and other third party plug-ins and widgets. When these features are displayed on our Platform, they are operated or hosted by third parties and are subject to their own privacy policies instead of this Privacy Policy. Our Platform may also contain links to third party sites that are not controlled or operated by us. Please note that we are not responsible for the privacy practices of these other sites. When you leave our Platform, we encourage you to read the privacy notice of every website and application you visit.


  1. The information we collect about you
  • Personal data, or personal information, is any information about an individual from which that person can be identified. It does not include data from which the identity has been removed (anonymous data).


  • We may collect, use, store and transfer different types of personal data about you that we have grouped together as follows:


  • Identity data includes first name, last name, username or similar identifier, title, date of birth photo and gender.


  • Contact data includes address, billing address, e-mail address and telephone number.


  • Financial Data includes payment card details.


  • Transaction Data includes details of payments to and from you and other details of the products and services you have purchased from us.


  • Technical Data includes the Internet Protocol (IP) address, your login details, third party profile ID, browser type and version, unique mobile identifiers such as device ID or IMEI number, mobile network information, your mobile operating system, time zone setting and location, browser plug-in types and versions, crash traces, operating system and platform and other technologies on the devices you use to access that platform. We may also use GPS technology to determine your location. Some of our location-based services require your personal information in order for the feature to work. If you wish to use a particular feature, you will be asked to expressly consent to the use of your data for that purpose.


  • Profile data includes your username and password, purchases or orders you have made, interests, preferences, comments and survey responses.


  • Content Data includes the information and content you submit or post to our Platform, including your photos, comments, reviews, research, photo notes, plans and discussions.


  • Data includes information about how you use our Platform, products and services.


  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.


  • Data includes information about how you use our Platform, products and services.


  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic information for all purposes. Aggregate Data may be derived from your personal data but is not considered personal data in law because it does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users who access a specific feature of the Platform. However, if we combine or link the Aggregate Data with your personal data so that it can identify you directly or indirectly, we treat the combined data as personal data that will be used in accordance with this Privacy Notice.

We do not collect special categories of Personal Data about you (this includes details of your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information and genetic and biometric data). We also do not collect information on convictions and criminal offences.

Where we are required to collect personal data by law or under a contract we have entered into with you and you do not provide this data when requested, we may not be able to fulfil the contract we have entered into or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will inform you if this is the case at that time.


  1. How is your personal data collected?

We use various methods to collect data about you, including through:

  • Direct interactions. You may provide us with your identity, contact information and financial information by filling out forms or by corresponding with us by mail, telephone, email or otherwise.
  • This includes personal data that you provide to us when you:


  • request our products or services
  • create an account on our Platform;
  • subscribe to our service or publications;
  • request that we send you marketing material;
  • submit content to the Platform;
  • participate in a contest, promotion or survey;
  • or give us your comments;
  • write a review.


  • Automated technologies or interactions. When you interact with our platform, we may automatically collect technical data about your equipment, actions and browsing habits. We collect this personal data using cookies, server logs and other similar technologies. Please see our cookie policy.


  • Location Information. We will receive the location of your device if you activate it via your browser or mobile device. We can infer your general location from your IP address.


  • Third-party or publicly available sources. We may receive personal data about you from various third parties and public sources such as;


  • Technical data from analysis providers such as Google or Facebook based in the EU;


  • Contact, financial and transaction data from technical, payment and delivery service providers such as Stripe, based outside the EU.


  • Identity and contact data from public sources available at the Company Registry Office, the “Maison des sociétés” in France and throughout Europe.


  • Other platforms. We may receive information about you from third party platforms that obtain your permission to share that information with us. If you choose to sign up for our Platform via Facebook or Google or to upload your contacts from your third party email service, you will be asked to share with us certain information identified by those third party platforms.


  • We work closely with and may receive information about you from third parties (including, for example, business partners, technical service, payment and delivery contractors, advertising networks, analytics providers, search information providers, and search engine optimization agencies).
  1. How we use your personal data

We will only use your personal data where permitted by law. In most cases, we will use your personal data in the following circumstances:

  • When we have to perform the contract, we are about to conclude or have concluded with you.


  • When it is necessary for our (or a third party's) legitimate interests and your interests and fundamental rights do not outweigh these interests.


  • When we are required to comply with a legal or regulatory obligation.


In general, we do not rely on consent as a legal basis for the processing of your personal data, with the exception of sending direct marketing communications to third parties by e-mail or SMS. You have the right to withdraw your consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in tabular form, a description of all the ways in which we plan to use your personal data, and the legal grounds on which we rely to do so. We have also identified what our legitimate interests are, if any.

Please note that we may process your personal data for more than one legal reason depending on the specific purpose for which we use your data. Please contact us if you require details of the specific legal purpose for which we process your personal data.


We strive to provide you with choices regarding certain uses of personal data, including marketing and advertising. We do not rent or sell your personal information (such as your email address associated with your account registration) to third parties for their own marketing purposes. You can customize these choices through your settings on your profile.

Promotional offers from us

We may use your identity, contact, technical, usage and profile data to give us an idea of what we think you might want or need, or what might be of interest to you. This is how we decide which products, services and offers may be relevant to you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you have provided us with your contact details when you entered a competition or registered for a promotion and, in each case, you have chosen whether or not to receive this marketing. You may unsubscribe from these emails at any time by following the "unsubscribe" link at the bottom of the email page.

Third Party Marketing

We will obtain your explicit consent before sharing your personal data with any company outside the CBD ELSE group of companies for marketing purposes.


You may ask us or third parties to stop sending you marketing messages at any time by checking or unchecking the relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time. Lorsque vous choisissez de ne pas recevoir ces messages de marketing, cela ne s'applique pas aux données personnelles qui nous sont fournies à la suite d'un achat de produit/service, d'une expérience de produit/service ou d'autres transactions.


You can set your browser to refuse all or some cookies, or to notify you when websites install or access cookies. If you disable or refuse cookies, please note that some parts of this platform may become inaccessible or may not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another purpose and that this purpose is compatible with the original purpose. If you would like an explanation as to whether the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for another purpose, we will inform you and explain the legal basis for doing so.

Please note that we may process your personal data without your knowledge and consent in accordance with the above rules where required or permitted by law.

  1. Disclosure of your personal data

We may share your personal data with the parties mentioned below for the purposes indicated in the table in paragraph 4 above.

  • Internal third parties as indicated in the glossary.


  • External third parties as indicated in the glossary.


  • Third parties to whom we may choose to sell, transfer or merge parts of our business or assets. We may also seek to acquire or merge with other businesses. If there is a change in our business, the new owners may use your personal information in the same manner as described in this Privacy Notice.


We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only allow them to process your personal data for specific purposes and in accordance with our instructions.

  1. Data security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized manner, altered or disclosed. In addition, we restrict access to your personal data to those employees, agents, contractors and other third parties who have a need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected breaches of personal data and we will inform you and any applicable regulatory body of any such breaches where we are legally required to do so.

  1. Data Retention

How long will you use my personal data?

We will keep your personal data only as long as necessary to fulfill the purposes for which we collected it, including to meet any legal, accounting or reporting requirements.

In determining the appropriate retention period for personal data, we take into account the amount, nature and sensitivity of the personal data, the potential risk of harm resulting from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes by other means, and applicable legal requirements.

By law, we must retain basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease to be customers for tax purposes.

In certain circumstances, you may ask us to delete your data: see the request below for more information.

In certain circumstances, we may make your personal data anonymous (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without informing you.

  1. Glossary

(Legal basis)

Legitimate interest means our company's interest in conducting and managing our business to enable us to provide you with the best service/product and experience, safely and securely. We ensure that we consider and balance any potential impact on you (both positive and negative) and your rights before processing your personal data for our legitimate interests. We do not use your personal data for activities whose impact on you outweighs our interests (unless we have your consent or are required or permitted to do so by law). You can obtain more information about how we assess our legitimate interests against any potential impact on you in relation to specific activities by contacting us.

Contract performance means the processing of your data where this is necessary for the performance of a contract to which you are a party or to take action at your request before entering into such a contract.

Compliance with a legal or regulatory obligation means the processing of your personal data where this is necessary to comply with a legal or regulatory obligation to which we are subject.